Introduction about Digital Marketing

Digital Marketing Fundamentals by Neeraj Kumar Tiwary Hello, AMPs

Introduction about Digital Marketing!

On this website, you will learn A to Z about Digital Marketing course, I will try my level best to give you the best of best from my side so that at the end of this Digital Marketing free course in Patna you will learn all Skills which required for getting a job in digital marketing or if you want to start your own business this free course will also help you.

I have converted my content into 3 parts written, audio, and video, you can follow the link to my video and audio content as given below.


This the whole course you will learn about some topic like

What is digital marketing?

  • Definition and why is it important?
  • How is digital marketing different from regular marketing
  • Terms and Phrases in Digital Marketing
  • Strength and Weakness

Channels of Digital Marketing

  • SEO
  • Social
  • Paid
  • Email
  • Retargeting

Components of Digital Marketing

  • Keywords
  • Geography
  • Competitors
  • Influencers
  • Content

Working on digital marketing strategy

  • Profiling target audience
  • Profiling competitors
  • SWOT Analysis
  • Creating Buyer Personas
  • Setting objectives and goals

Project Activity

  • Creating Personas for identified web businesses
  • Creating a digital marketing plan
Measuring ROI in digital marketing
  • Defining goals
  • Monetizing goals
  • Calculating ROIs

Case Studies

  • Google Analytics tracking installation and setup
  • Account set up
  • Views
  • Filters
  • Goals set up

Appraisal of Project

Final assessment

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